Unshorten URLs in Google Sheets & Excel

What this pulls

Expand short links by the row. Returns the real destination for each shortened URL — Google Sheets or Excel.

It's one of 250+ live sources you reach with a single =VERVE() function — served from APIVerve's production data engine, billed at 5 credits per resolved cell, and refreshed on whatever cadence you set. No API keys to wrangle, no scripts, no exports.

See it in a cell

A real example — the input you type, and the values you can pull from it. Click any cell to see the formula behind it.

urlunshortener.xlsxsample data

B2fx=VERVE("urlunshortener", A2, "field", "source")

Url

Source

Destination

Unshortened

Redirect Count

https://bit.ly/3k3j4

https://bit.ly/3k3j4

http://www.allclimbing.com/archive/2009/09…

TRUE

click any cell to see its formula5 credits / cell

Ways to use it

Audit a list of domains

Put your domains in a column and fill =VERVE("urlunshortener", "https://bit.ly/3k3j4", "field", "source") to pull each one's records or health into the grid — a whole portfolio checked at once.

Enrich a prospect sheet

Add domain intelligence beside your leads so sales or security can sort and prioritize without leaving the sheet.

Monitor on a schedule

Let auto-refresh re-check every domain periodically so a monitoring sheet flags changes on its own.

Use it in your sheet

The same function works in both apps — install once, sign in with your key, and type it into any cell.

Google SheetsAdd-on

Install from the Workspace Marketplace, then drop the formula into a cell. Autocomplete suggests the source and its fields.

=VERVE("urlunshortener", "https://bit.ly/3k3j4", "field", "source")

Microsoft ExcelAdd-in

Same source, same arguments, same key — in Excel on desktop, the web, or mobile. Excel namespaces it as VERVE.CALL. Drag to fill a whole column.

=VERVE.CALL("urlunshortener", "https://bit.ly/3k3j4", "field", "source")

Fields you can pull

Add a field name as the last argument to land just that value in the cell.

Source
=VERVE("urlunshortener", "https://bit.ly/3k3j4", "field", "source")
Destination
=VERVE("urlunshortener", "https://bit.ly/3k3j4", "field", "destination")
Unshortened
=VERVE("urlunshortener", "https://bit.ly/3k3j4", "field", "unshortened")
Redirect Count
=VERVE("urlunshortener", "https://bit.ly/3k3j4", "field", "redirectCount")
Destination Domain
=VERVE("urlunshortener", "https://bit.ly/3k3j4", "field", "destinationDomain")
Redirect ChainPremium
=VERVE("urlunshortener", "https://bit.ly/3k3j4", "field", "redirectChain")

Premium marks data included on paid plans. On the Free plan a marked field is withheld and a marked input is ignored — either way the cell reads #PREMIUM(name) instead of a value, so a gated answer can never be mistaken for a real one. Everything unmarked works on every plan. Compare plans

Unshorten URLs, answered

Everything you need to wire it into a sheet.

How do I pull Unshorten URLs into Google Sheets?

Install the VerveSheets add-on, sign in once with your key, and type =VERVE("urlunshortener", "https://bit.ly/3k3j4", "field", "source") into any cell. The "field" argument names the value you want back, so the cell resolves to a single number or string you can chart, sort, or feed into another formula.

What data can I pull from Unshorten URLs?

Unshorten URLs returns source, destination, unshortened, redirectCount and destinationDomain — name any one of them as the "field" argument and that value lands in the cell. Leave the field out and the whole record spills into a two-column table instead.

Which Unshorten URLs fields need a paid plan?

redirectChain is included from the Starter plan up. On the Free plan the cell returns #PREMIUM(field) rather than a wrong or empty value, so it's always obvious which one to upgrade for. Every other field works on Free.

Can I fill a whole column of Unshorten URLs at once?

Yes. Put your url values down a column and point the formula at the range — A2:A50 instead of A2 — and one call returns a value for every row. Dragging the formula down works too, but the range form is a single billed call per column rather than one per cell.

How many credits does each Unshorten URLs cell cost?

Each resolved cell costs 5 credits. A cell only re-bills when it actually refreshes, so a sheet you aren't touching doesn't keep charging.

Does Unshorten URLs work in Excel as well as Google Sheets?

Yes — same arguments, same key, same fields. Excel namespaces custom functions, so the call is =VERVE.CALL() there and =VERVE() in Google Sheets; nothing else about it changes.

Unshorten URLs

Audit a list of domains

Enrich a prospect sheet

Monitor on a schedule

Unshorten URLs, answered

Put Unshorten URLs in your next spreadsheet. Add the extension, paste the formula, and the cell keeps itself current.

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