URL Location Lookup in Google Sheets & Excel

What this pulls

Geolocate URLs by the row. Returns the hosting country, city and coordinates — Google Sheets or Excel.

It's one of 250+ live sources you reach with a single =VERVE() function — served from APIVerve's production data engine, billed at 5 credits per resolved cell, and refreshed on whatever cadence you set. No API keys to wrangle, no scripts, no exports.

See it in a cell

A real example — the input you type, and the values you can pull from it. Click any cell to see the formula behind it.

urllookup.xlsxsample data

B2fx=VERVE("urllookup", A2, "field", "country")

Url

Country

Domain

Country Name

https://www.merriam-webster.com/dictionary/documentation

www.merriam-webster.com

104.20.45.199

United States

click any cell to see its formula5 credits / cell

Ways to use it

Audit a list of domains

Put your domains in a column and fill =VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "country") to pull each one's records or health into the grid — a whole portfolio checked at once.

Enrich a prospect sheet

Add domain intelligence beside your leads so sales or security can sort and prioritize without leaving the sheet.

Monitor on a schedule

Let auto-refresh re-check every domain periodically so a monitoring sheet flags changes on its own.

Use it in your sheet

The same function works in both apps — install once, sign in with your key, and type it into any cell.

Google SheetsAdd-on

Install from the Workspace Marketplace, then drop the formula into a cell. Autocomplete suggests the source and its fields.

=VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "country")

Microsoft ExcelAdd-in

Same source, same arguments, same key — in Excel on desktop, the web, or mobile. Excel namespaces it as VERVE.CALL. Drag to fill a whole column.

=VERVE.CALL("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "country")

Fields you can pull

Add a field name as the last argument to land just that value in the cell.

Domain
=VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "domain")
Country
=VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "country")
RegionPremium
=VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "region")
CityPremium
=VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "city")
StatePremium
=VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "state")
ZipcodePremium
=VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "zipcode")
TimezonePremium
=VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "timezone")
CoordinatesPremium
=VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "coordinates")
RangePremium
=VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "range")
Ip
=VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "ip")
Country Name
=VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "countryName")
Continent
=VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "continent")

Premium marks data included on paid plans. On the Free plan a marked field is withheld and a marked input is ignored — either way the cell reads #PREMIUM(name) instead of a value, so a gated answer can never be mistaken for a real one. Everything unmarked works on every plan. Compare plans

URL Location Lookup, answered

Everything you need to wire it into a sheet.

How do I pull URL Location Lookup into Google Sheets?

Install the VerveSheets add-on, sign in once with your key, and type =VERVE("urllookup", "https://www.merriam-webster.com/dictionary/documentation", "field", "domain") into any cell. The "field" argument names the value you want back, so the cell resolves to a single number or string you can chart, sort, or feed into another formula.

What data can I pull from URL Location Lookup?

URL Location Lookup returns domain, country, ip, countryName and continent — name any one of them as the "field" argument and that value lands in the cell. Leave the field out and the whole record spills into a two-column table instead.

Which URL Location Lookup fields need a paid plan?

region, city, state and zipcode, plus 3 more are included from the Starter plan up. On the Free plan the cell returns #PREMIUM(field) rather than a wrong or empty value, so it's always obvious which one to upgrade for. Every other field works on Free.

Can I fill a whole column of URL Location Lookup at once?

Yes. Put your url values down a column and point the formula at the range — A2:A50 instead of A2 — and one call returns a value for every row. Dragging the formula down works too, but the range form is a single billed call per column rather than one per cell.

How many credits does each URL Location Lookup cell cost?

Each resolved cell costs 5 credits. A cell only re-bills when it actually refreshes, so a sheet you aren't touching doesn't keep charging.

Does URL Location Lookup work in Excel as well as Google Sheets?

Yes — same arguments, same key, same fields. Excel namespaces custom functions, so the call is =VERVE.CALL() there and =VERVE() in Google Sheets; nothing else about it changes.

URL Location Lookup

Audit a list of domains

Enrich a prospect sheet

Monitor on a schedule

URL Location Lookup, answered

Put URL Location Lookup in your next spreadsheet. Add the extension, paste the formula, and the cell keeps itself current.

Scaling up?