IP Demographics in Google Sheets & Excel

What this pulls

Profile IPs by the row. Returns location plus income, education and housing data — Sheets or Excel.

It's one of 250+ live sources you reach with a single =VERVE() function — served from APIVerve's production data engine, billed at 5 credits per resolved cell, and refreshed on whatever cadence you set. No API keys to wrangle, no scripts, no exports.

See it in a cell

A real example — the input you type, and the values you can pull from it. Click any cell to see the formula behind it.

ipdemographics.xlsxsample data

B2fx=VERVE("ipdemographics", A2, "field", "location.zip")

Location › Zip

Location › City

Location › State

Location › State Code

173.172.81.20

94043

Mountain View

California

click any cell to see its formula5 credits / cell

Ways to use it

Turn IDs into detail

Fill =VERVE("ipdemographics", "173.172.81.20", "field", "location.zip") down a column of identifiers and expand each into full, structured detail — no manual lookups.

Enrich a table in place

Add IP Demographics beside your existing rows to append the fields you were missing, right where the data lives.

Keep it current

Let auto-refresh re-resolve the column on a schedule so the enriched data never goes stale.

Use it in your sheet

The same function works in both apps — install once, sign in with your key, and type it into any cell.

Google SheetsAdd-on

Install from the Workspace Marketplace, then drop the formula into a cell. Autocomplete suggests the source and its fields.

=VERVE("ipdemographics", "173.172.81.20", "field", "location.zip")

Microsoft ExcelAdd-in

Same source, same arguments, same key — in Excel on desktop, the web, or mobile. Excel namespaces it as VERVE.CALL. Drag to fill a whole column.

=VERVE.CALL("ipdemographics", "173.172.81.20", "field", "location.zip")

Fields you can pull

Add a field name as the last argument to land just that value in the cell.

Location › LatitudePremium
=VERVE("ipdemographics", "173.172.81.20", "field", "location.latitude")
Location › LongitudePremium
=VERVE("ipdemographics", "173.172.81.20", "field", "location.longitude")
Demographics › Per Capita Income
=VERVE("ipdemographics", "173.172.81.20", "field", "demographics.perCapitaIncome")
Demographics › Median Home Value
=VERVE("ipdemographics", "173.172.81.20", "field", "demographics.medianHomeValue")
Demographics › College Educated Pct
=VERVE("ipdemographics", "173.172.81.20", "field", "demographics.collegeEducatedPct")
Demographics › Home Ownership RatePremium
=VERVE("ipdemographics", "173.172.81.20", "field", "demographics.homeOwnershipRate")
FormattedPremium
=VERVE("ipdemographics", "173.172.81.20", "field", "formatted")
Location
=VERVE("ipdemographics", "173.172.81.20", "field", "location")
Location › Zip
=VERVE("ipdemographics", "173.172.81.20", "field", "location.zip")
Location › City
=VERVE("ipdemographics", "173.172.81.20", "field", "location.city")
Location › State
=VERVE("ipdemographics", "173.172.81.20", "field", "location.state")
Location › State Code
=VERVE("ipdemographics", "173.172.81.20", "field", "location.stateCode")

Premium marks data included on paid plans. On the Free plan a marked field is withheld and a marked input is ignored — either way the cell reads #PREMIUM(name) instead of a value, so a gated answer can never be mistaken for a real one. Everything unmarked works on every plan. Compare plans

IP Demographics, answered

Everything you need to wire it into a sheet.

How do I pull IP Demographics into Google Sheets?

Install the VerveSheets add-on, sign in once with your key, and type =VERVE("ipdemographics", "173.172.81.20", "field", "demographics.perCapitaIncome") into any cell. The "field" argument names the value you want back, so the cell resolves to a single number or string you can chart, sort, or feed into another formula.

What data can I pull from IP Demographics?

IP Demographics returns demographics.perCapitaIncome, demographics.medianHomeValue, demographics.collegeEducatedPct, location and location.zip, plus 3 more — name any one of them as the "field" argument and that value lands in the cell. Leave the field out and the whole record spills into a two-column table instead.

Which IP Demographics fields need a paid plan?

location.latitude, location.longitude, demographics.homeOwnershipRate and formatted are included from the Starter plan up. On the Free plan the cell returns #PREMIUM(field) rather than a wrong or empty value, so it's always obvious which one to upgrade for. Every other field works on Free.

Can I fill a whole column of IP Demographics at once?

Yes. Put your ip values down a column and point the formula at the range — A2:A50 instead of A2 — and one call returns a value for every row. Dragging the formula down works too, but the range form is a single billed call per column rather than one per cell.

How many credits does each IP Demographics cell cost?

Each resolved cell costs 5 credits. A cell only re-bills when it actually refreshes, so a sheet you aren't touching doesn't keep charging.

Does IP Demographics work in Excel as well as Google Sheets?

Yes — same arguments, same key, same fields. Excel namespaces custom functions, so the call is =VERVE.CALL() there and =VERVE() in Google Sheets; nothing else about it changes.

How current is IP Demographics?

It draws on GeoIP + Census, served live from APIVerve's production data engine, and cells recalculate on the cadence you choose — every open, hourly, or every 30 minutes.

IP Demographics

Turn IDs into detail

Enrich a table in place

Keep it current

IP Demographics, answered

Put IP Demographics in your next spreadsheet. Add the extension, paste the formula, and the cell keeps itself current.

Scaling up?